The Appearance

An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.

Country:

DE

Genre:

Documentary

Released:

1996-07-14

Languages:

German

Companies:

Harun Farocki Filmproduktion